Why Noontide Sunwear?

People often ask if clothing "needs" to be UPF protective. The reality is a lot of clothing is inherently protective. But how much protection are you getting? Noontide clothing is proven to block at least 97% of UVA and UVB rays.

And, even if your shirt is protective, if there's a low cut collar or short sleeves, you're not fully protected. Noontide Sunwear clothing always provides full coverage, from your collar bone to your hands.

Most of Noontide Sunwear's clothing is made from a buttery smooth blend of Modal and Cotton. This is knitted in Los Angeles, California. All clothing is then patterned, cut and sewn there as well.

The first thing kids say when they try on Noontide Sunwear clothes is "these are SO soft!" Such a nice change from kids squirming away as you sunscreen their arms, legs and chest!